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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of Velocipede/Snowpede as it relates to the marketing activities.  Velocipede/Snowpede will address break-even analysis, sales forecasts, expenses forecasts, and how those link to the marketing strategy.

Break-even Analysis

The Break-even Analysis indicates $11,579 will be needed in monthly revenue to reach the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$11,012
  
Assumptions: 
Average Percent Variable Cost5%
Estimated Monthly Fixed Cost$11,000

Sales Forecast

The first month will be used to set up the store-front and train the employees.  During the end of the first month and during the second month the rental fleet of bicycles will be assembled.  There might be a few rentals of bikes, but the majority of the sales will be from the rental of snowshoes.  Sales will incrementally increase each month.  Revenue will switch from snowshoes to bicycles around April and back in November. 

It is forecasted that the busiest month during the winter will not be as high as busy months for the bicycles in the summer.

The snowshoes will be rented as a way to eliminate the seasonal nature of a bicycle rental facility.  It provides stability and revenue during the down season.  Additionally, rental snowshoes are very easy to maintain as there is virtually no maintenance required.

Sales Forecast

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Sales Forecast
 200120022003
Sales   
Out-of-towners$65,044$96,547$102,458
Locals$36,258$54,545$59,014
Total Sales$101,302$151,092$161,472
    
Direct Cost of Sales200120022003
Out-of-towners$3,252$4,827$5,123
Locals$1,813$2,727$2,951
Subtotal Direct Cost of Sales$5,065$7,555$8,074

Expense Forecast

Marketing expenses are budgeted so they are ramped up during the first few months of the cycling season, and then again during the first few months of the winter season.

Marketing Expense Budget

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Marketing Expense Budget
 200120022003
Advertising$2,775$5,000$6,000
Other$1,600$1,200$1,200
Other$0$0$0
 ------------------------------------
Total Sales and Marketing Expenses$4,375$6,200$7,200
Percent of Sales4.32%4.10%4.46%

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