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Sports Equipment Marketing Plan

The Boulder Stop

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Executive Summary

1.0 Executive Summary

This marketing plan is designed to give us a blueprint for marketing our new retail store, The Boulder Stop. We have included a complete market analysis, target market summaries, a SWOT analysis, a detailed milestones table, and other relevant discussions.

Our ambitions for this marketing plan include:

Using our existing Internet and direct-mail marketing expertise to build local promotions and marketing literature.
Devising lucrative promotions that will draw sponsorships from possible strategic partners. These promotions are key to our strategy of increasing our strategic alliances through cross-promotions.
Identifying our strengths, weaknesses, opportunities, and threats.
Identifying the local market forces, target markets, and promotional opportunities.

We hope this marketing plan creates a long-term growth model for our retail success. The Boulder Stop has been successful at direct mail and Internet sales, and we hope to make a smooth transition into retail.

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