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This sample marketing plan was written by Elizabeth Walker of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Sales Forecast

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Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Unit Sales
Toilet Sales 0% 0 10 20 100 200 200 200 100 50 50 10 10
Other 0% 0 0 0 0 0 0 0 0 0 0 0 0
Total Unit Sales 0 10 20 100 200 200 200 100 50 50 10 10
Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Toilet Sales $0.00 $125.00 $125.00 $125.00 $125.00 $125.00 $125.00 $125.00 $125.00 $125.00 $125.00 $125.00
Other $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Sales
Toilet Sales $0 $1,250 $2,500 $12,500 $25,000 $25,000 $25,000 $12,500 $6,250 $6,250 $1,250 $1,250
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $0 $1,250 $2,500 $12,500 $25,000 $25,000 $25,000 $12,500 $6,250 $6,250 $1,250 $1,250
Direct Unit Costs Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Toilet Sales 65.00% $0.00 $81.25 $81.25 $81.25 $81.25 $81.25 $81.25 $81.25 $81.25 $81.25 $81.25 $81.25
Other 0.00% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Direct Cost of Sales
Toilet Sales $0 $813 $1,625 $8,125 $16,250 $16,250 $16,250 $8,125 $4,063 $4,063 $813 $813
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $0 $813 $1,625 $8,125 $16,250 $16,250 $16,250 $8,125 $4,063 $4,063 $813 $813

Marketing Expense Budget

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Marketing Expense Budget
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Radio (@50% - our share) $0 $500 $500 $500 $500 $500 $500 $0 $0 $0 $0 $0
Print $0 $0 $500 $500 $500 $0 $0 $0 $0 $0 $0 $0
Consulting fees $2,000 $2,000 $2,000 $0 $0 $0 $0 $0 $0 $1,000 $1,000 $1,000
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Sales and Marketing Expenses $2,000 $2,500 $3,000 $1,000 $1,000 $500 $500 $0 $0 $1,000 $1,000 $1,000
Percent of Sales 0.00% 200.00% 120.00% 8.00% 4.00% 2.00% 2.00% 0.00% 0.00% 16.00% 80.00% 80.00%

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