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This sample marketing plan was written by Elizabeth Walker of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.

The total expense budget we are responsible for is $12,000 to cover partial costs of advertising media, and some additional staffing to manage the follow-up program with prospects and clients.

The software for the follow-up program, advertising creative and web site landing page development have been donated by the City.

Retail partners will contribute a percentage of the advertising, flyer and in-store marketing budget to support the blitz.

Marketing Expense Budget

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Marketing Expense Budget
Year 1 Year 2 Year 3
Radio (@50% - our share) $3,000 $0 $0
Print $1,500 $0 $0
Consulting fees $9,000 $0 $0
------------ ------------ ------------
Total Sales and Marketing Expenses $13,500 $0 $0
Percent of Sales 11.37% 0.00% 0.00%

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