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This sample marketing plan was written by Elizabeth Walker of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.

This one-year project is highly marketing sensitive. Sales have been forecast to correlate directly with marketing activity, especially the weekend Instant Rebate programs at partner locations. Our total volume expectations are based on experience in other similar municipalities.

We anticipate at least a 3-month ramp-up period to build awareness and generate referrals from early adopters, and we are counting on good summer and fall weather for the retail events.

These elements will impact the sales forecast:

  • Weather: Bad weather will depress traffic to partner retail sites.
  • Display: Our partners are responsible for creating and staffing in-store display areas; weak displays will depress uptake of the offer.
  • Web traffic: We anticipate being able to drive additional web traffic that will increase applications by 5%; however we have taken a conservative stance in the plan and this is not reflected in the forecast.
  • Public relations: Similarly, we expect strong coverage of the program and importantly, testimonials from early adopter households will increase sales by 3%.

In the following Sales Forecast table sales figures are shown for one year only as this is a limited time program.

Sales Forecast

Create or edit this table

Sales Forecast
Year 1 Year 2 Year 3
Unit Sales
Toilet Sales 950 0 0
Other 0 0 0
Total Unit Sales 950 0 0
Unit Prices Year 1 Year 2 Year 3
Toilet Sales $125.00 $0.00 $0.00
Other $0.00 $0.00 $0.00
Sales
Toilet Sales $118,750 $0 $0
Other $0 $0 $0
Total Sales $118,750 $0 $0
Direct Unit Costs Year 1 Year 2 Year 3
Toilet Sales $81.25 $0.00 $0.00
Other $0.00 $0.00 $0.00
Direct Cost of Sales
Toilet Sales $77,188 $0 $0
Other $0 $0 $0
Subtotal Direct Cost of Sales $77,188 $0 $0

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