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This one-year project is highly marketing sensitive. Sales have been forecast to correlate directly with marketing activity, especially the weekend Instant Rebate programs at partner locations. Our total volume expectations are based on experience in other similar municipalities.
We anticipate at least a 3-month ramp-up period to build awareness and generate referrals from early adopters, and we are counting on good summer and fall weather for the retail events.
These elements will impact the sales forecast:
In the following Sales Forecast table sales figures are shown for one year only as this is a limited time program.
|Year 1||Year 2||Year 3|
|Total Unit Sales||950||0||0|
|Unit Prices||Year 1||Year 2||Year 3|
|Direct Unit Costs||Year 1||Year 2||Year 3|
|Direct Cost of Sales|
|Subtotal Direct Cost of Sales||$77,188||$0||$0|
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