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Sales Forecast

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Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Unit Sales
15-session tutoring packages 0% 7 7 7 6 6 5 6 7 8 8 8 6
Sets of 2 15-session tutoring packages 0% 2 3 3 3 4 3 3 3 4 4 4 4
School year tutoring package 0% 0 0 0 0 0 0 0 5 10 3 0 0
Total Unit Sales 9 10 10 9 10 8 9 15 22 15 12 10
Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
15-session tutoring packages $1,350.00 $1,350.00 $1,350.00 $1,350.00 $1,350.00 $1,350.00 $1,350.00 $1,350.00 $1,350.00 $1,350.00 $1,350.00 $1,350.00
Sets of 2 15-session tutoring packages $2,400.00 $2,400.00 $2,400.00 $2,400.00 $2,400.00 $2,400.00 $2,400.00 $2,400.00 $2,400.00 $2,400.00 $2,400.00 $2,400.00
School year tutoring package $4,500.00 $4,500.00 $4,500.00 $4,500.00 $4,500.00 $4,500.00 $4,500.00 $4,500.00 $4,500.00 $4,500.00 $4,500.00 $4,500.00
Sales
15-session tutoring packages $9,450 $9,450 $9,450 $8,100 $8,100 $6,750 $8,100 $9,450 $10,800 $10,800 $10,800 $8,100
Sets of 2 15-session tutoring packages $4,800 $7,200 $7,200 $7,200 $9,600 $7,200 $7,200 $7,200 $9,600 $9,600 $9,600 $9,600
School year tutoring package $0 $0 $0 $0 $0 $0 $0 $22,500 $45,000 $13,500 $0 $0
Total Sales $14,250 $16,650 $16,650 $15,300 $17,700 $13,950 $15,300 $39,150 $65,400 $33,900 $20,400 $17,700
Direct Unit Costs Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
15-session tutoring packages 50.00% $675.00 $675.00 $675.00 $675.00 $675.00 $675.00 $675.00 $675.00 $675.00 $675.00 $675.00 $675.00
Sets of 2 15-session tutoring packages 55.00% $1,320.00 $1,320.00 $1,320.00 $1,320.00 $1,320.00 $1,320.00 $1,320.00 $1,320.00 $1,320.00 $1,320.00 $1,320.00 $1,320.00
School year tutoring package 55.00% $2,475.00 $2,475.00 $2,475.00 $2,475.00 $2,475.00 $2,475.00 $2,475.00 $2,475.00 $2,475.00 $2,475.00 $2,475.00 $2,475.00
Direct Cost of Sales
15-session tutoring packages $4,725 $4,725 $4,725 $4,050 $4,050 $3,375 $4,050 $4,725 $5,400 $5,400 $5,400 $4,050
Sets of 2 15-session tutoring packages $2,640 $3,960 $3,960 $3,960 $5,280 $3,960 $3,960 $3,960 $5,280 $5,280 $5,280 $5,280
School year tutoring package $0 $0 $0 $0 $0 $0 $0 $12,375 $24,750 $7,425 $0 $0
Subtotal Direct Cost of Sales $7,365 $8,685 $8,685 $8,010 $9,330 $7,335 $8,010 $21,060 $35,430 $18,105 $10,680 $9,330

Marketing Expense Budget

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Marketing Expense Budget
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Print Advertising (Newspaper) $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Print Advertising (Graduation Programs) $0 $0 $0 $0 $1,000 $5,000 $0 $0 $0 $0 $0 $0
Display Advertising (Bus Stop Campaign) $500 $1,500 $1,500 $1,000 $1,000 $0 $0 $0 $0 $0 $0 $0
Radio Advertising $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Website and Facebook Page $0 $2,500 $2,500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Online Advertising (Adwords) $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Customer Referral Program (Discounts) $0 $0 $0 $0 $0 $0 $500 $550 $605 $666 $732 $805
School Referral Marketing (ie marketing kits) $0 $1,000 $2,000 $0 $0 $0 $0 $0 $2,000 $0 $0 $0
Other Marketing Collateral $0 $0 $3,000 $0 $0 $0 $0 $500 $500 $500 $500 $500
Education Panels $0 $0 $0 $0 $0 $0 $0 $500 $500 $5,000 $0 $0
Marketing Training (monthly workshops) $0 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Rebranding $1,500 $1,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Sales and Marketing Expenses $3,500 $8,000 $11,000 $3,500 $4,500 $7,500 $3,000 $4,050 $6,105 $8,666 $3,732 $3,805
Percent of Sales 24.56% 48.05% 66.07% 22.88% 25.42% 53.76% 19.61% 10.34% 9.33% 25.56% 18.29% 21.50%

Key Marketing Metrics

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Key Marketing Metrics
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Revenue $14,250 $16,650 $16,650 $15,300 $17,700 $13,950 $15,300 $39,150 $65,400 $33,900 $20,400 $17,700
Leads 45 50 48 43 49 36 37 88 139 68 38 31
Leads Converted 20.00% 20.00% 20.00% 20.00% 20.00% 21.00% 22.00% 23.00% 24.00% 25.00% 26.00% 27.00%
Avg. Transactions/Customer 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10 0.10
Avg. $/Customer $1,583 $1,663 $1,746 $1,781 $1,816 $1,852 $1,890 $1,927 $1,966 $2,005 $2,045 $2,086
Referrals 5 6 7 9 10 12 15 18 21 26 31 37
PR Mentions 1 1 1 1 2 2 2 2 3 3 7 6
Testimonials 3 3 3 3 3 3 3 7 11 6 3 3
Other 0 0 0 0 0 0 0 0 0 0 0 0

Gap Dashboard

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Gap Dashboard
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Personal
Math Education Conferences 0 0 1 1 0 0 0 0 1 0 0 0
Speaking Invitations 0 0 1 0 1 0 0 0 1 0 0 1
Hours Devoted to Marketing 20 20 20 20 20 20 20 20 20 20 20 20
Business
Revenue $14,250 $16,650 $16,650 $15,300 $17,700 $13,950 $15,300 $39,150 $65,400 $33,900 $20,400 $17,700
Students Served 8 10 10 10 15 15 15 15 15 15 15 15
New Active Tutors 0 0 0 0 1 0 1 2 2 0 0 0
Tactical
Website Traffic (Page views) 2,000 2,200 2,420 2,662 2,928 3,221 3,543 3,897 4,287 4,716 5,187 5,706
Testimonials 3 3 3 3 3 3 3 7 11 6 3 3
PR Mentions 1 1 1 1 2 2 2 2 3 3 7 6
Strategic
Conversion Rate 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 22.00%
Customer Satisfaction 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 94.00%
Rating as Albuquerque math tutoring 0 0 0 0 0 0 0 0 0 0 0 2

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