Tutors by the Numbers
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The external marketing message of Tutors By The Numbers is that we offer math help that delivers for teens in the Albuquerque area.
Our story is that we succeed because of our tutor selection, use of the best one-on-one teaching techniques, and institutional knowledge of math requirements. What we deliver is improvement on math tests and in genuine skill and understanding, which makes a real impact in the potential futures of each student.
Internally, we have the positioning goal of student results are everything. That includes setting achievable expectations and doing everything a tutor can to achieve and surpass those expectations.
If Tutors By The Numbers is achieving its goals, it should see the following measurable results in the coming three years:
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The core branding elements to express the Tutors By The Numbers marketing message externally must be redesigned to achieve its three year goals.
These new branding elements will be designed with the help of a local marketing firm that specializes in branding. These key elements will then be used on a redesign of marketing materials and internal training materials over the next year.
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