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This sample marketing plan can be edited directly in Sales and Marketing Pro software.

On a daily basis, the CEO will devote time to the many new marketing initiatives in 2011 in order to meet the milestones as listed on the Milestones chart. The CEO will devote at least 9 am to 10 am every morning to marketing work.

With the addition of the sales associate in 2011, the CEO and sales associate will be a marketing team and coordinate efforts together. This will include a Monday meeting to discuss the status of all efforts. On a weekly basis, the CEO will devote at least 3 hours to the marketing "theme" of the month as shown on the monthly chart, starting in 2012 when the major rebranding and marketing improvement initiatives are completed.

11.1 Monthly

Months Marketing Theme
1 School Referral Program
2 Website Improvement
3 Print Advertisement Campaign
4 Education Panel Planning
5 Client Referral Program
6 Marketing Training Improvement
7 Facebook and Newsletter Improvement
8 Testimonials
9 Online Advertising
10 PR planning
11 Radio Advertising
12 Annual Review

Milestones

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Milestones
Advertising Start Date End Date Budget Manager Executed By
Design bus stop ads 1/1/2011 1/30/2011 $500 CEO Marketing firm
Run bus stop ads 2/1/2011 5/1/2001 $5,000 CEO CEO
Design graduation ads 5/1/2011 6/1/2011 $1,000 CEO Marketing firm
Run graduation ads 6/1/2011 6/15/2011 $5,000 CEO CEO
Total Advertising Budget $11,500
Events Start Date End Date Budget Manager Executed By
Plan education panel 1 8/1/2011 10/1/2011 $1,000 CEO CEO
Produce and advertise education panel 1 10/1/2011 11/1/2011 $5,000 CEO Sales Associate
Produce first monthly staff workshop 2/1/2011 2/15/2011 $500 CEO Sales Associate
Total Events Budget $6,500
Branding Start Date End Date Budget Manager Executed By
Logo development 1/1/2011 2/1/2011 $1,000 CEO Marketing firm
Slogan development 1/1/2011 2/1/2011 $500 CEO Marketing firm
New images/photos 2/1/2011 3/1/2011 $1,000 CEO Marketing firm
Reprint brochures 3/1/2011 3/15/2011 $3,000 CEO Sales Associate
Total Branding Budget $5,500
Web Development Start Date End Date Budget Manager Executed By
Website upgrade 2/1/2011 4/1/2011 $5,000 ABC Department
Facebook Page development and launch 4/1/2011 4/15/2011 $250 ABC Department
Total Web Development Budget $5,250
Referrals Start Date End Date Budget Manager Executed By
Improve marketing kit 2/1/2011 3/1/2011 $1,000 CEO Marketing firm
Print new marketing kits 3/1/2011 4/1/2011 $2,000 CEO Sales Associate
Implement Satisfaction Survey/referral offer 1/1/2011 2/1/2011 $500 CEO Marketing firm/sales associate
Total Referrals Budget $3,500
Totals $32,250

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