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This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Marketing training begins during the two week training for each tutor. In addition to professional training, this training includes review of:

  • The Tutors By The Numbers difference
  • Website and e-newsletters
  • Facebook Page
  • Satisfaction guarantee
  • Advertisements
  • Referral program
  • Education panel program

Familiarizing every tutor and employee with all elements of the marketing program will ensure that they are poised to act as marketers in their every interaction with clients and their children.

Ongoing marketing training will be part of the monthly professional development workshops. 15 minutes will be taken out of each of these workshops to update all staff on marketing materials. Written feedback on marketing ideas will be encouraged from all staff after these workshops.

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