Tutors by the Numbers
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To achieve consistent sales, Tutors By The Numbers plans the following service offerings:
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Prices for Tutors By The Numbers have been set by considering competitor prices, as well as the costs required to train and compensate the best tutors. This leads to prices that run between $53 and $60 per hour. The direct costs of tutor wages and materials are roughly 50% of these prices.
In the past, there has been some price resistance at this level and, from time to time, deals have been struck which go below the $53 per hour limit. However, Tutors By The Numbers intends its renewed branding and marketing to support this price level going forward, both because more qualified prospects will be found who can better afford the prices and because the salesperson and tutors will have better training on how to prove the value offered to combat price resistance.
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