Used Sports Gear Retail Marketing Plan

Nine Lives Outdoor Gear Consignment Shop

Executive Summary

Nine Lives--An Outdoor Clothing & Gear Consignment Store is a business in Eugene, Oregon.  Nine Lives will be run by Jim Gearboy, a veteran of the outdoor industry. Jim is very familiar with the outdoor community in Eugene and has leveraged his regionally-specific industry insights into a niche store that has no direct competition but incredible demand.

Through the use of a selection of used goods not replicated in the entire city, superior personal customer attention, and reasonable prices, Nine Lives will capitalize on this incredible opportunity.  Jim has secured a location that offers very good foot traffic and easy accessibility.  Jim will efficiently lay out the store to increase sales and give the customers the upmost in attention.  This attention to detail, combined with Jim's passion and knowledge will make this store profitable quickly.