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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of Nine Lives as it relates to the marketing activities.  Nine Lives will address break-even analysis, sales forecasts, expenses forecasts, and how those link to the marketing strategy.

Break-even Analysis

The Break-even Analysis indicates $16,000 be need in monthly revenue to reach the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$8,054
  
Assumptions: 
Average Percent Variable Cost50%
Estimated Monthly Fixed Cost$8,000

Sales Forecast

The first month will be used to get the store ready for business and there will be no sales activity.  To prepare the store, display counters will be set up, as will all of the racks.  Dressing rooms will then be built.  Month two will mark when the store is officially open, and business will be slow.  During month two Nine Lives will begin to build up inventory.  This will be done through advertising in the local outdoor magazine/journal, as well as advertising at the University of Oregon, as well as through their Outdoor Program.

Month four will finally have a decent amount of sales activity and it should steadily improve from there.

Sales Forecast

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Sales Forecast
 200120022003
Sales   
Participants w/limited resources$135,152$185,214$210,412
Gearheads$50,048$63,541$68,547
Total Sales$185,200$248,755$278,959
    
Direct Cost of Sales200120022003
Participants w/limited resources$67,576$92,607$105,206
Gearheads$25,024$31,771$34,274
Subtotal Direct Cost of Sales$92,600$124,378$139,480

Expense Forecast

Marketing expenses are to be budgeted so that they are high for the first five months and then trim down until the winter holiday season where they will spike again.  During the second year, expenses will be higher during the winter holiday season as well as during the spring and fall, marking the beginning of the new sports/outdoor season.

Marketing Expense Budget

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Marketing Expense Budget
 200120022003
Local outdoor magazine$1,600$2,000$2,500
Register Guard$1,500$2,000$2,500
Other$1,675$2,000$2,500
 ------------------------------------
Total Sales and Marketing Expenses$4,775$6,000$7,500
Percent of Sales2.58%2.41%2.69%

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