Independent Choice Flicks
This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of ICF as it related to the marketing activities. ICF will address break-even analysis, sales forecasts, expenses forecasts, and how these link to the marketing strategy.
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The break-even analysis indicates that $8,900 is needed in monthly revenue to reach the break-even point.
|Monthly Revenue Break-even||$9,451|
|Average Percent Variable Cost||35%|
|Estimated Monthly Fixed Cost||$8,900|
The first two months will be spent setting up the store and ordering inventory. There will not be any sales activity. During this time period ICF will be interviewing people with the expectation of bringing on board three part-time employees for the third month. By the fifth month, sales will be steadily increasing and ICF will have the need for a full-time employee. In addition to these employees, Janet will be working full time.
ICF expects a fairly linear sales growth pattern month to month.
|Direct Cost of Sales||2001||2002||2003|
|Subtotal Direct Cost of Sales||$38,004||$70,333||$80,882|
Marketing expenses are to be budgeted so they are higher in the early months when ICF is just opening as well as during the fall and winter when movie rentals increase.
|Marketing Expense Budget|
|Total Sales and Marketing Expenses||$8,900||$11,000||$13,000|
|Percent of Sales||8.20%||5.47%||5.63%|
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