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This sample marketing plan was created with Marketing Plan Pro software.

The purpose of Recycled Dreams' marketing plan is to serve as a guide for the organization. The following areas will be monitored to track performance:

  • Revenue- monthly and annual.
  • Profit margin- monthly and annual.
  • Customer referrals.
  • Customer satisfaction.

Implementation Milestones

The following milestones identify the key marketing programs. It is important to accomplish each one on time and on budget.

Milestones

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Milestones
      
AdvertisingStart DateEnd DateBudgetManagerDepartment
Marketing plan completion1/1/20022/1/2002$0ABCDepartment
Oregonian weekly ads 1st half year1/1/20026/30/2002$1,350ABCDepartment
Oregonian weekly ads 2nd half year7/1/200212/31/2002$1,650ABCDepartment
Oregonian quarterly ads 1st half year1/1/20026/30/2002$1,350ABCDepartment
Oregonian quarterly ads 2nd half year7/1/200212/31/2002$1,650ABCDepartment
National ads campaign1/1/200212/31/2002$1,800ABCDepartment
Website development and maitenance1/1/200212/31/2002$1,425ABCDepartment
Name me1/1/20031/15/2003$0ABCDepartment
Name me1/1/20031/15/2003$0ABCDepartment
Other1/1/20031/15/2003$0ABCDepartment
Total Advertising Budget  $9,225  
PRStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total PR Budget  $0  
Direct MarketingStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Direct Marketing Budget  $0  
Web DevelopmentStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Web Development Budget  $0  
OtherStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Other Budget  $0  
Totals  $9,225  

Contingency Planning

Difficulties and Risks:

  • A slow first year that will put a strain on cash flow.
  • Excessive wear and tear placed on the rental garments.

Worst case senarios may include:

  • A seemingly outright rejection by the market of rental wedding wear.
  • Having to liquidate stock of garments to cover liabilities.

Sales Forecast

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Contribution Margin

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