Recycled Dreams - A Bridal Repository
This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of Recycled Dreams as it relates to the various marketing activities, addressing break-even analysis, sales forecasts, and expense forecasts.
Get practical ideas and good models with dozens of examples of successful
marketing plans with Sales and Marketing Pro.
The break-even analysis indicates that $16,000 is needed in monthly revenue to reach the break-even point.
|Monthly Revenue Break-even||$12,004|
|Average Percent Variable Cost||25%|
|Estimated Monthly Fixed Cost||$12,000|
The first month will be used to set up the store front, interview and hire employees and start up a media campaign to build awareness. Month two will see some sales activity but not a lot as people are just becoming aware of Recycled Dreams. Month four will see an increase in sales and subsequent months will build off of month four's sales.
|Parents of the wedding couple||$73,636||$139,874||$147,875|
|Direct Cost of Sales||2002||2003||2004|
|Parents of the wedding couple||$18,409||$34,969||$36,969|
|Subtotal Direct Cost of Sales||$36,961||$71,405||$74,837|
The marketing expenses will be forecasted to start high during the first quarter of the year to increase visibility for the start-up organization. They will continue to grow into the summer, the most active time for weddings. By the fall they will recede a bit.
|Marketing Expense Budget|
|Oregonian weekly ads||$3,000||$4,500||$5,000|
|Oregonian quarterly ads||$3,000||$4,500||$5,000|
|Total Sales and Marketing Expenses||$7,800||$10,500||$11,000|
|Percent of Sales||5.28%||3.68%||3.67%|
Get practical ideas and good models with dozens
of examples of successful marketing plans