< Home   < Sample Marketing Plans

Page   1   2   3   4   5  

This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of Recycled Dreams as it relates to the various marketing activities, addressing break-even analysis, sales forecasts, and expense forecasts.

Break-even Analysis

The break-even analysis indicates that $16,000 is needed in monthly revenue to reach the break-even point.

Break-even Analysis

Create or edit this table


Break-even Analysis
  
Monthly Revenue Break-even$12,004
  
Assumptions: 
Average Percent Variable Cost25%
Estimated Monthly Fixed Cost$12,000

Sales Forecast

The first month will be used to set up the store front, interview and hire employees and start up a media campaign to build awareness. Month two will see some sales activity but not a lot as people are just becoming aware of Recycled Dreams. Month four will see an increase in sales and subsequent months will build off of month four's sales.

Sales Forecast

Create or edit this table


Sales Forecast
 200220032004
Sales   
Bridal couple$74,208$145,744$151,474
Parents of the wedding couple$73,636$139,874$147,875
Total Sales$147,844$285,618$299,349
    
Direct Cost of Sales200220032004
Bridal couple$18,552$36,436$37,869
Parents of the wedding couple$18,409$34,969$36,969
Subtotal Direct Cost of Sales$36,961$71,405$74,837

Expense Forecast

The marketing expenses will be forecasted to start high during the first quarter of the year to increase visibility for the start-up organization. They will continue to grow into the summer, the most active time for weddings. By the fall they will recede a bit.

Marketing Expense Budget

Create or edit this table


Marketing Expense Budget
 200220032004
Oregonian weekly ads$3,000$4,500$5,000
Oregonian quarterly ads$3,000$4,500$5,000
Other$1,800$1,500$1,000
 ------------------------------------
Total Sales and Marketing Expenses$7,800$10,500$11,000
Percent of Sales5.28%3.68%3.67%

Page   1   2   3   4   5  

Getting ready to create a marketing plan?

Get practical ideas and good models with dozens
of examples of successful marketing plans