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This sample marketing plan was written by Duct Tape Marketing Coach of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Sales Forecast

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Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Residential cleaning 0% $176,780 $165,440 $151,085 $60,155 $42,435 $11,800 $2,385 $2,955 $19,100 $65,900 $177,000 $205,285
Commercial cleaning 0% $14,600 $16,500 $14,200 $10,500 $1,900 $300 $160 $300 $3,885 $10,600 $15,400 $32,000
Product Sales 0% $4,600 $4,000 $1,900 $1,200 $600 $100 $100 $125 $3,300 $4,200 $4,600 $5,000
Franchise Fees 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $195,980 $185,940 $167,185 $71,855 $44,935 $12,200 $2,645 $3,380 $26,285 $80,700 $197,000 $242,285
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Labor $95,690 $90,970 $82,643 $35,328 $22,168 $6,050 $1,273 $1,628 $11,493 $38,250 $96,200 $118,643
Product used in cleaning $3,828 $3,639 $3,306 $1,413 $887 $242 $51 $65 $460 $1,530 $3,848 $4,746
Direct costs for Product Sales $2,208 $1,920 $912 $576 $288 $48 $48 $60 $1,584 $2,016 $2,208 $2,400
Subtotal Direct Cost of Sales $101,726 $96,529 $86,861 $37,317 $23,343 $6,340 $1,372 $1,753 $13,537 $41,796 $102,256 $125,789

Marketing Expense Budget

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Marketing Expense Budget
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Advertising $2,700 $2,700 $2,700 $2,700 $2,700 $2,700 $2,700 $2,700 $2,700 $2,700 $2,700 $2,700
Sales $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500
Fixed $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Sales and Marketing Expenses $7,700 $7,700 $7,700 $7,700 $7,700 $7,700 $7,700 $7,700 $7,700 $7,700 $7,700 $7,700
Percent of Sales 3.93% 4.14% 4.61% 10.72% 17.14% 63.11% 291.12% 227.81% 29.29% 9.54% 3.91% 3.18%

Key Marketing Metrics

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Key Marketing Metrics
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Revenue $195,980 $185,940 $167,185 $71,855 $44,935 $12,200 $2,645 $3,380 $26,285 $80,700 $197,000 $242,285
Leads 125 125 125 125 125 125 125 125 125 125 125 125
Leads Converted 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Avg. Transactions/Customer 2 2 2 2 2 2 2 2 2 2 2 2
Avg. $/Customer $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500
Referrals 10 10 10 10 10 10 10 10 10 10 10 10
PR Mentions 2 2 2 2 2 2 2 2 2 2 2 2
Testimonials 1 1 1 1 1 1 1 1 1 1 1 1
Other 0 0 0 0 0 0 0 0 0 0 0 0

Gap Dashboard

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Gap Dashboard
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Business
Revenue Increase $195,980 $185,940 $167,185 $71,855 $44,935 $12,200 $2,645 $3,380 $26,285 $80,700 $197,000 $242,285
Cleaning Crew Truck Purchases 0 0 0 0 0 0 0 0 1 0 0 1
Tactical
New Admin Staff hours/week 10 10 10 10 10 10 10 15 25 25 40 40
Strategic
Franchises Launched 0 0 0 0 0 0 0 0 0 0 0 0

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