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This sample marketing plan was written by Duct Tape Marketing Coach of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.

All leads, sales and referral come through our central sales office. Our marketing department will track PR mentions and each customer will be offered the option to create a testimonial during their follow-up calls.

8.1 Sales Forecast

We have projected sales growth which reflects the seasonal nature of our business.

Sales Forecast

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Sales Forecast
Year 1 Year 2 Year 3
Sales
Residential cleaning $1,080,320 $1,135,000 $1,152,000
Commercial cleaning $120,345 $142,000 $151,000
Product Sales $29,725 $35,000 $40,000
Franchise Fees $0 $0 $10,000
Total Sales $1,230,390 $1,312,000 $1,353,000
Direct Cost of Sales Year 1 Year 2 Year 3
Labor $600,336 $638,500 $651,500
Product used in cleaning $24,015 $25,540 $26,060
Direct costs for Product Sales $14,268 $16,800 $19,200
Subtotal Direct Cost of Sales $638,619 $680,840 $696,760

8.2 Marketing Expense Budget

Expenses are up a bit due to increased labor costs.

Marketing Expense Budget

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Marketing Expense Budget
Year 1 Year 2 Year 3
Advertising $32,400 $34,020 $35,721
Sales $42,000 $44,100 $46,305
Fixed $18,000 $18,900 $19,845
------------ ------------ ------------
Total Sales and Marketing Expenses $92,400 $97,020 $101,871
Percent of Sales 7.51% 7.39% 7.53%

8.3 Key Marketing Metrics

Key Marketing Metrics

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Key Marketing Metrics
Year 1 Year 2 Year 3
Revenue $1,230,390 $1,312,000 $1,353,000
Leads 1,500 0 0
Leads Converted 30.00% 0.00% 0.00%
Avg. Transactions/Customer 2 0 0
Avg. $/Customer $1,500 $0 $0
Referrals 120 0 0
PR Mentions 24 0 0
Testimonials 12 0 0
Other 0 0 0

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