This sample marketing plan was written by Duct Tape Marketing Coach of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.
Our ideal customer is a homeowner in one of about 15 ZIP codes with the home value and income to afford to have their windows cleaned at least twice a year. In most cases these are professionals who are either too busy to do home maintenance or prefer to use their free time to entertain or travel.
Caring about cleanliness is a must. While there is a status feeling attached to our service, the primary driving force is a need to have things clean. One look inside a prospect's car can offer clues about this force.
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