Mplans is part of a network of Palo Alto Software sites dedicated to helping small business startups, entrepreneurs and marketers plan for business success.

We believe that:

  • You are the most capable person to plan, build, and grow your business.
  • Marketing planning and strategy isn't rocket science; we can learn from each other and the experts.
  • Planning and marketing is a lot of fun...really!
  • You can be more successful marketing your business with a plan.

Our site represents the largest collection of free sample marketing plans available online. In addition to our pool of plans and selection of helpful articles, we also provide the best marketing software to turn your bold vision into a well-formed strategy.

Our complete line of software solutions includes:

Sales and Marketing Pro - the #1 marketing plan software.

Business Plan Pro - the business plan software that put us on the world stage.

LivePlan - our flagship business plan software with a built-in pitch feature, business planning expert support and the ability to track financials. The best part: LivePlan is cloud based - allowing you to track your business on-the-go.

Our thought leadership:

Sabrina Parsons serves as Palo Alto Software's CEO. She is a company founder, graduate of Princeton University and a regular contributor at Forbes magazine. Good luck trying to catch up with her though, because when she's not running the show at PAS she can be found chasing three young boys all over Oregon: biking, hiking, swimming, skiing, and anything outdoors.

Palo Alto Software's founder and President is Tim Berry, a renowned planning expert. He is listed in the index of "Fire in the Valley" by Swaine and Freiberger, the history of the personal computer industry. Tim contributes regularly to; his biography is available at and you can find him tweeting most any time of day as @timberry. is owned and operated by Palo Alto Software, Inc. as a free resource to help entrepreneurs grow. Palo Alto Software is a privately-owned corporation in Eugene, Oregon.