Author Archives: Cidnee Stephen

I love to write – creatively as well as for business. So last year I decided to take a course at a nearby college to learn how to hone this skill. I learned a very valuable lesson that REALLY should … Continue reading →

Social bookmarking is a cool concept that allows you to save bookmarks to websites you find interesting or useful.   It’s a great idea from a personal standpoint because you can access your favourite bookmarks from any computer. But how can … Continue reading →

Nothing saddens me more when I’m out at an event or opening my mail than seeing BRUTAL (that’s right, BRUTAL) promotional material. Let me describe it. First, like something out of a horror movie, I find myself staring at a … Continue reading →

January is such an exciting time for businesses.   Owners normally find themselves rejuvenated after the holidays and ready for an even BETTER new year.   The desk gets cleared, the blank pages come out, the pen is poised and the first … Continue reading →

The key with social media is a bit like your holidays vs. work days. A nice balance can make a world of difference. Too much will keep you hiding behind a computer and too little – well chances are you … Continue reading →

Marketing to a prospect is like dating, especially if your prospect is a “trysumer.” For those of you who are experiencing marital bliss let me remind you of this age-old, sometimes confusing, but always entertaining ritual. Back in the caveman … Continue reading →

So you have some money to spend on marketing. The big question is, how do you know what to spend it on to minimize risk and maximize return? The answer is through your balanced marketing portfolio. We all understand the … Continue reading →

Business Card or Marketing Tool? Do you have a box of business cards on your desk that you hardly seem to put a dent in before the information changes and a new box is ordered? Or worse yet…are you still … Continue reading →

If any of you have ever been so lucky to attend a multi-level presentation or even better a pyramid scheme, you are well aware of the Numbers Game.   I always think about it when I recall an old Faberge Shampoo … Continue reading →

I admit it.   I am a golf-aholic and unfortunately one who has come nowhere NEAR to making it on the pro-circuit.     No surprise then, that I was out whacking balls at the driving range the other night trying my darndest … Continue reading →