I attended a presentation last week by Clara Shih from Salesforce.com. Clara just released her new book, called The Facebook Era, about how businesses are networking, marketing and selling more stuff through social networking applications. We do a fair amount … Continue reading
A challenging economy has encouraged many small businesses to test out email marketing, but the idea of creating a consistent e-newsletter that you issue on a monthly basis seems daunting. Continue reading
As a long-time marketer, it seems obvious to me to use email as an integral driver in direct marketing and not just for customer newsletters. Continue reading
What are the best offers to use in email marketing programs, or any lead generation program for that matter? The answer, of course, is dependent on a long list of factors… Continue reading
