About Janine Popick
Janine Popick is the CEO and Founder of VerticalResponse, a leading provider of self-service email marketing, social media, online event marketing, online surveys and direct mail solutions empowering small businesses to create, manage and analyze their own direct marketing campaigns.
She is a columnist for Inc.com, the Huffington Post and American Express OPEN Forum, and has been featured in USA Today, TIME, TechCrunch, Forbes, Entrepreneur, Social Media Today, FOX Business and the San Francisco Business Times, among others. She was an Ernst & Young Entrepreneur of the Year finalist from 2006 to 2009, and won the top Stevie Award for Entrepreneur of the Year from 2008 to 2011 as well as Executive of the Year in 2012. Janine also won the U.S. Small Business Administration award for Small Business Person of the Year in San Francisco.
In a perfect world, you’d know exactly what your customers were thinking and could give them exactly what they want at all times. Unfortunately, things don’t quite work this way, so you’ve got to use the tools you have available … Continue reading →
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