Author Archives: Joe Constantino

About Joe Constantino

Joe Costantino is owner of Business Marketing Success in Boston, a marketing company that helps professional service firms learn how to effectively market their businesses with a step-by-step marketing system. He is also a certified Duct Tape Marketing Coach and East Coast Regional Guide assisting in recruitment and training of new Duct Tape Marketing coaches. Joe also provides keynotes, seminars and workshops on a number of marketing topics. You can learn more about Joe at www.businessmarketingsuccess.com. Follow on Google +

Does Your Marketing Pass The “Purpose Test”?

In my experience, one of the biggest mysteries surrounding marketing is the lack of understanding by many business owners about what marketing is actually supposed to do, or its purpose. I have been asked this purpose question so many times … Continue reading →

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