If you are not including misspelled search terms in your website’s search engine optimization (SEO) process you are missing out on connecting with many potential customers. It is no secret that the Internet has created our enormous global market. Customers, … Continue reading
English has a certain something, a je ne sais quoi, which makes it such a creative language for presenting your marketing message. It has a sponge-like ability to absorb and use words and phrases from other languages. And we quickly … Continue reading
I’m coining a new marketing Web metric here—Pay-Per-Ignore. Most of us have heard about, or use Pay-Per-Click, where we pay a search engine or affiliated website dollars and cents each time a potential customer clicks a link on their page which … Continue reading
Purchase incentives are an every-day occurrence. We see them everywhere, from simple coupons to instant rebates to frequent flier miles. Does your business offer a purchase incentive as a marketing tactic? How much good does it do for your business… … Continue reading
