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free sample
marketing plans

Explore our complete library of sample
marketing plans for every industry
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Sample Marketing Plans

100+ free marketing plan examples

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Marketing Plan Software

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Free Marketing eBook

7 Steps to Small Business Marketing

How to Write
a Marketing Plan

How-to Articles

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Marketing Plan Templates

Learn the planning process and some important tips on how to write an effective marketing plan.

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Marketing Plan Outline

The exact nature of your business, your marketing strategy, and the uses for your marketing plan dictate its contents.

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What is a
Market Forecast?

Your marketing plan should be customized for your unique business goals. However, be sure it includes these key components.

Product Marketing

Position your product
for success

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Product bundling is combining two or more products or services together, creating differentiation, greater value and therefore enhancing the offering to the customer.

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Product & Brand

Learn the different types of branding failures; read some valuable lessons from the mistakes of others to avoid some common branding pitfalls.

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Package & Label
Your Product

Tips on how to package and label your products in ways guaranteed to grab customer attention.


Sales & Marketing

Getting ready to create a marketing plan?

Get practical ideas and good models with dozens of examples of successful

marketing plans with Sales and Marketing Pro.


Create a powerful
brand experience

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Brand Standards
Image & Identity

From your logo to your graphics and color palette, learn how to tie together all of your branding materials to provide a consistent customer experience.

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What is Social
Media Marketing

Learn how channel marketing can reduce the cost and expand the reach of goods and services to more customers and get ready to realize these benefits.

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Brand Aid Basics
of Branding

The brand is the experience that your company consistently delivers through products, services and community.


Calculate your
Marketing ROI


Show how much revenue you need to cover both fixed and variable costs.

Cash Flow

See the effect of sales, inventory, credit terms, and other variables on your company's cash flow.

Starting Costs

Calculate the start-up costs of your new business before you get going.

ROI Calculator

Determine the profitability of your pay-per-click advertising.

ROI Calculator

Calculate the profitability of your email campaigns.

Conversion Rate

See the impact of your website conversion rate on total online sales.