Marketing Plan Writing

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How to Write
a Marketing Plan

The process of creating a marketing plan, executing the activities

it specifies, and measuring the results is key to success in small business. Many talented businesspeople are new to this process, so they’ll need help with the details of planning and implementation. These articles describe the planning process and give practical tips for writing an effective plan.

Plan for

January is such an exciting time for businesses. Owners normally find themselves rejuvenated after the holidays and ready for an even BETTER new year. The desk gets cleared, the blank pages come out, the pen is poised and the first question that comes to mind […]

Plan Tables

Even though we agree that marketing plans will vary depending on the exact nature of your plan, it is hard to imagine a plan that doesn’t contain, at the very least, these four essential tables. Usually you’ll have these plus several others. Market forecast Analyze your market by segments and project market growth for five […]

Using Porter’s
Five Forces

Understanding the dynamics of competitors within an industry is critical for several reasons. First, it can help to assess the potential opportunities for your venture, particularly important if you are entering this industry as a new player. It can also be a critical step to better differentiate yourself from others that offer similar products and services […]

What is a
Market Forecast?

A market forecast is a core component of a market analysis. It projects the future numbers, characteristics, and trends in your target market. A standard analysis shows the projected number of potential customers divided into segments.
This example of a simple market forecast defines two target […]

Market Forecast for your Marketing Plan

The SWOT analysis is a valuable step in your situational analysis. Assessing your firm’s strengths, weaknesses, market opportunities, and threats through a SWOT analysis is a very simple process that can offer powerful insight into the potential and critical issues affecting a venture. The SWOT analysis begins by conducting an inventory of internal strengths and […]

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