Lead Generation

Should a Small Business use Twitter?

written by Corey Perlman http://www.theEbootcamp.com


Oprah and Ellen say yes! Isn’t that enough? It was for the masses, but you’re a busy business owner who’s a little apprehensive about spending the few precious moments you have tweeting instead of tweeping (that’s sleeping in Twitter-speak).

Well, I have the answer for you! Yes…and no. Allow me to explain.

Small businesses all over the world are using Twitter to boost their business; from local pizzerias to your neighborhood mechanic. Just jump on Google, or use the Twitter search engine, and search the words “Twitter success stories” and you’ll see hundreds of stories about the small-town guy or gal who tweeted their way to a 400% increase in revenue. But for every success story, there are a hundred other stories that can be summed up in three words: waste of time.

As far as I’m concerned, it’s ok for you to fall on either side of the statistic. Just make sure you don’t flounder somewhere in the middle. That’s when Twitter becomes most dangerous – a time-sucking habit that provides no return on your investment (time)! I’ve outlined a plan for you below, and by staying consistent and scrutinizing your results, this should help determine if Twitter is right for you.

So here’s some guidance in giving it the old college try:

  • Set up a Twitter account for your business. It’s ok to be the owner that is representing a business. People love knowing the owner is on Twitter!
  • Tweet at least once a day. What should you tweet about? Anything that your customers (or potential customers) would find interesting/valuable/amusing about your business. Also, engage people. Don’t make it a one-way tweet. Ask questions and answer questions.
  • Use Twitter’s search feature to find conversations to engage in. If you are a florist in Atlanta, Georgia, search for “flowers Atlanta” and see where you can add value to a conversation.
  • Use Nearbytweets.com and find local people to follow.
  • Offer occasional offers/coupons/discounts to get people from Twitter inside your store or on your Website!
  • Measure the results! Ask people where they found you. Allow them to print a coupon that you only put on Twitter so you can track its effectiveness. This is critical to deciding if Twitter is right for you.
  • Give it at least three months before making a decision. It takes time to get good at Twitter.

Once you’ve completed the above list, evaluate how Twitter is working for you. Have you seen results? Has it become quick and easy for you to keep up with? Bottom line: is it worth your time? If the answer is no to one or more of those questions, take a break or stop all together. Just like with any other marketing strategy, you have to evaluate and be willing to abort mission if it’s not producing results. And don’t be discouraged to admit that it’s just not for you. That might be the best time-saving decision you’ll ever make.

I hope this has given you some insight as to whether or not Twitter is right for you. I’ll leave you with the three keys that I believe are critical to having success with Twitter: engage people, be consistent, and have fun!

about the author

Corey Perlman

Corey Perlman is the President of eBoot Camp, Inc., an education company that provides people with the knowledge and skills to effectively market their business on the Web. Since 2005, Corey has conducted over 200 eBoot Camp workshops and seminars to public audiences and companies across the United States, using a layman’s terms and learn-by-doing approach. Corey's book, eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business, hit #1 on the Amazon.com bestseller’s list in the marketing, retail and ecommerce categories. Follow onGoogle +


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Twitter and Small Businesses | Business in General June 1, 2009 at 11:03 am

[...] Yes…and no. Allow him to explain in his Mplans.com article, Should a Small Business Use Twitter?. [...]

Go Small Biz Blog » Blog Archive » Twitter for the Small Business Owner June 9, 2009 at 6:08 pm

[...] small business and social media, I suggest you read this insightful article by Corey Perlman on the Mplans.com [...]

tom June 16, 2009 at 8:23 pm

thanks for the quick insight into twitter and small business, found it very helpful as i have never tweeted in my life

Mark June 26, 2009 at 3:45 am

Twitter will continue to grow incredibly fast and it has change the way we market and promote online

Robert Clay July 7, 2009 at 6:20 pm

I, and several clients, have seen remarkable results from twitter, especially as a way of driving traffic to websites. It takes a bit of work to get it to the point where it is worthwhile, but after that the results can be little short of amazing, Thank you for an excellent article.

Ted Thompson April 27, 2010 at 4:00 pm

Thanks for the article, i'm still in the early days of tweeting at the moment so still hopeful its going to be a worth while venture..

LightSpeed – SMM Opportunities – Twitter | Social Media Marketing June 22, 2010 at 3:45 am

[...] [3] Website of Marketing Plans (2010), accessed 07-60-2010, http://articles.mplans.com/should-a-small-business-use-twitter/#ixzz0orRk9vKr [...]

SmallBizMarketingPro January 24, 2011 at 4:05 am

Twitter can be effective for many types of businesses. The reason most people don't have success is that they don't have a plan or they are just tweeting useless stuffs. So, the key for small business owners is to get familiar with twitter and then come up with a game plan on how to best use twitter to grow their business.

25+ Twitter Articles Every Small Business Owner Must Read | TwiTsMAG.COM March 2, 2012 at 3:50 pm

[...] Should a Small Business use Twitter? – An article which takes a look at how you can judge whether it is worth using twitter for marketing your business [...]

anb promotions August 6, 2012 at 6:15 am

Twitter is fast and informative , really it will help for small business

Twitter and Small Businesses June 11, 2013 at 1:21 pm

[...] Yes…and no. Allow him to explain in his Mplans.com article, Should a Small Business Use Twitter?. [...]

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