Every marketing plan has to fit the needs and situation. Even so, there are standard components you just can’t do without. A marketing plan should always have a situation analysis, marketing strategy, sales forecast, and expense budget.
Are They Enough?
These minimum requirements above are not the ideal, just the minimum. In most cases you’ll begin a marketing plan with an Executive Summary, and you’ll also follow those essentials just described with a review of organizational impact, risks and contingencies, and pending issues.
Include a Specific Action Plan
You should also remember that planning is about the results, not the plan itself. A marketing plan must be measured by the results it produces. The implementation of your plan is much more important than its brilliant ideas or massive market research. You can influence implementation by building a plan full of specific, measurable and concrete plans that can be tracked and followed up. Plan-vs.-actual analysis is critical to the eventual results, and you should build it into your plan.
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23 Comments
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dominic obure September 21, 2009 at 4:07 am
its a good road map to guide successful business managers. thank you im enlightened .
Silver May 19, 2010 at 9:13 am
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Angella September 18, 2010 at 8:02 am
as a new member on this site i hope to benefit alot on issues to do with marketing plans.
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Whitney April 6, 2011 at 9:23 pm
Thank you for helping AphaBet City Dolly Film Festival. I could not have begun the marketing plan without your guides. How utterly practical?
isaac ademola May 8, 2011 at 12:45 pm
i am thankful this is accessible to me and the larger generation of marketers like me God will empower u the more.
Travel Insurance October 2, 2011 at 8:22 am
Great article... though it is all about action for me.. planning is important part of marketing activities.
Prakash December 29, 2011 at 11:44 am
Thats a great road map for success. will it be the same criteria when implementing a new segment to an existing market which is actually struggling and need such a new segment to boost up the business ?? thanks a Million...
Small Business Ideas and Tips December 30, 2011 at 3:10 pm
Small Businesses with a viable marketable plan will succeed. The contents of a marketing plan are important for anyone for small business owners to know about. Great post
Dan Jenza May 23, 2012 at 1:02 pm
Hey y'all, I'm a budding entreprenheur from the United States. I'd just like to thank everyone for all their support with helping me form my marketing plan. Thanks a bunch. Stay golden y'all. bye for now ;). Comment/rate
Igere Austin October 21, 2012 at 3:10 pm
I am very grateful for these tips. I have been struggling with marketing some old stock of my org. At least these guidelines will put paid on my efforts. Thanks a bunch.
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hala elsheikh January 29, 2013 at 11:07 am
Thank i for explanation
Chheang Sokea February 18, 2013 at 6:17 am
I has observed that Most of Your Sample Marketing Plan are too detail and not straight to the point. Most of people did not have experience about that will not understand it. Best regards, Sokea,
Timothy Bwalya February 25, 2013 at 5:35 am
This is very informative....
Sariki March 3, 2013 at 4:10 am
is there any difference between situation analysis and swot analysis
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