< Home < Sample Marketing Plans
Enchanted Vineyard B and B
This sample marketing plan was created with Marketing Plan Pro software.
The purpose of The Enchanted Vineyard Bed & Breakfast's marketing plan is to serve as a guide for the organization.
The following areas will be monitored to gauge performance:
Get practical ideas and good models with dozens of examples of successful
marketing plans with Sales and Marketing Pro.
The following milestones identify the key marketing programs. It is important to accomplish each one on budget and on time.
Milestones | |||||
Advertising | Start Date | End Date | Budget | Manager | Department |
Assorted advertising activities | 1/1/2001 | 1/1/2004 | $5,400 | Missy | Marketing |
Other | |||||
Total Advertising Budget | $5,400 | ||||
PR | Start Date | End Date | Budget | Manager | Department |
Strategic development | 3/1/1999 | 1/1/2004 | $5,400 | Missy | Marketing |
Other | |||||
Total PR Budget | $5,400 | ||||
Direct Marketing | Start Date | End Date | Budget | Manager | Department |
Marketing plan completion | 1/1/2001 | 2/1/2001 | $0 | Missy | Marketing |
Other | |||||
Total Direct Marketing Budget | $0 | ||||
Web Development | Start Date | End Date | Budget | Manager | Department |
Website maintenance | 1/1/2001 | 1/1/2001 | $6,000 | Missy | Marketing |
Other | |||||
Total Web Development Budget | $6,000 | ||||
Other | Start Date | End Date | Budget | Manager | Department |
Other | |||||
Total Other Budget | $0 | ||||
Totals | $16,800 |
Missy Stewart will be solely responsible for the marketing activities beyond outside occasional creative help.
Difficulties and risks:
Worst case risks may include:
Get practical ideas and good models with dozens
of examples of successful marketing plans