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Bed & Breakfast Marketing Plan
Enchanted Vineyard B and B
This sample marketing plan was created with Marketing Plan Pro software.
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The purpose of The Enchanted Vineyard Bed & Breakfast's marketing plan is to serve as a guide for the organization.
The following areas will be monitored to gauge performance:
- Revenue: monthly and annual.
- Expenses: monthly and annual.
- Repeat business.
- Customer satisfaction.
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Implementation Milestones
The following milestones identify the key marketing programs. It is important to accomplish each one on budget and on time.
Milestones
| Milestones | |||||
| Advertising | Start Date | End Date | Budget | Manager | Department |
| Assorted advertising activities | 1/1/2001 | 1/1/2004 | $5,400 | Missy | Marketing |
| Other | |||||
| Total Advertising Budget | $5,400 | ||||
| PR | Start Date | End Date | Budget | Manager | Department |
| Strategic development | 3/1/1999 | 1/1/2004 | $5,400 | Missy | Marketing |
| Other | |||||
| Total PR Budget | $5,400 | ||||
| Direct Marketing | Start Date | End Date | Budget | Manager | Department |
| Marketing plan completion | 1/1/2001 | 2/1/2001 | $0 | Missy | Marketing |
| Other | |||||
| Total Direct Marketing Budget | $0 | ||||
| Web Development | Start Date | End Date | Budget | Manager | Department |
| Website maintenance | 1/1/2001 | 1/1/2001 | $6,000 | Missy | Marketing |
| Other | |||||
| Total Web Development Budget | $6,000 | ||||
| Other | Start Date | End Date | Budget | Manager | Department |
| Other | |||||
| Total Other Budget | $0 | ||||
| Totals | $16,800 | ||||
Marketing Organization
Missy Stewart will be solely responsible for the marketing activities beyond outside occasional creative help.
Contingency Planning
Difficulties and risks:
- Problems generating visibility.
- Slump in the economy.
- The construction of a new facility that rivals the Enchanted Vineyard.
Worst case risks may include:
- Determining that the business cannot support itself on an ongoing basis.
- Having to liquidate equipment to cover liabilities.
Sales Forecast
Contribution Margin
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