This section will offer a financial overview of Ideal, as it relates to the marketing activities. Ideal will address break-even analysis, sales forecasts, expenses forecasts, and how they link to the marketing strategy.

Break-even Analysis

The break-even analysis indicates that $15,609 will be needed in monthly revenue to reach the break-even point.

Break-even Analysis

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Sales Forecast

The first month will be used to set up the office. This will include choosing the site, purchasing the furniture, as well as setting up the computer network. During this first month Sarah will be contacting some of her former colleagues.

The first week of the second month will be used for an intensive training of two of the support staff. The last three weeks of the month will see some sales activity. Sales will steadily increase from this point.

Month five will see the hiring of the final two support staff. They will also be trained during the first week of the month and then will take on a work load.

Sales Forecast

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Expense Forecast

Marketing expenses are to be budgeted so that they are high during the first quarter; a function of the desire to generate visibility for the start-up company. After the first quarter, the expenses will fluctuate depending on what marketing activities are occurring during each month.

Marketing Expense Budget

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