< Home   < Sample Marketing Plans

Page   1   2   3   4   5  

This sample marketing plan was created with Marketing Plan Pro software.

The purpose of SR's marketing plan is to serve as a guide for the organization.  The following areas will be monitored to gauge performance:

  • Revenue- monthly and annual.
  • Sales- monthly and annual.
  • Repeat business.
  • Customer satisfaction.

Implementation Milestones

The following milestones identify the key marketing programs.  It is important to accomplish each one on time and on budget.


Create or edit this table

AdvertisingStart DateEnd DateBudgetManagerDepartment
Advertisement campaign #11/1/20036/30/2003$6,550MarkMarketing
Advertisement campaign #23/1/199912/30/2003$7,550MarkMarketing
Total Advertising Budget  $14,100  
PRStart DateEnd DateBudgetManagerDepartment
Profitability for the coupon program1/1/20037/15/2003$1,005MarkMarketing
Total PR Budget  $1,005  
Direct MarketingStart DateEnd DateBudgetManagerDepartment
Marketing plan completion1/1/20032/1/2003$0MarkMarketing
Total Direct Marketing Budget  $0  
Web DevelopmentStart DateEnd DateBudgetManagerDepartment
Total Web Development Budget  $0  
OtherStart DateEnd DateBudgetManagerDepartment
Total Other Budget  $0  
Totals  $15,105  

Marketing Organization

Mark Deshpande will be responsible for the marketing activities.

Contingency Planning

Difficulties and Risks

  • Problems generating visibility.
  • Overly aggressive and debilitating actions by competitors.

Worst Case Risks May Include

  • Determining that the business cannot support itself on an ongoing basis.
  • Having to liquidate equipment to cover liabilities.

Sales Forecast

Create or edit this table

Contribution Margin

Create or edit this table

Page   1   2   3   4   5  

Getting ready to create a marketing plan?

Get practical ideas and good models with dozens
of examples of successful marketing plans