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Coffee Bar Marketing Plan
Colloquy Grog Shop
This sample marketing plan was created with Marketing Plan Pro software.
Financials
This section will offer a financial overview of the Grog Shop as it relates to the marketing activities. The section will address break-even analysis, sales forecasts, expenses forecasts, and how those link to the marketing strategy.
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Break-even Analysis
The Break-even Analysis indicates that $30,237 will be needed in monthly revenue to reach the break-even point.
Break-even Analysis
| Break-even Analysis | |
| Monthly Revenue Break-even | $20,299 |
| Assumptions: | |
| Average Percent Variable Cost | 32% |
| Estimated Monthly Fixed Cost | $19,654 |
Sales Forecast
The first two months will be used to set up the physical location, hire personnel, establish vendor relationships and obtain an alcohol license. The third month will be the grand opening. Business during the second month will be understandably slow as a steady customer base takes time to build. By month four it is forecasted that sales will steadily grow.
Sales Forecast
| Sales Forecast | |||
| 2001 | 2002 | 2003 | |
| Sales | |||
| Drinks | $105,921 | $271,254 | $296,874 |
| Food | $69,908 | $179,028 | $195,937 |
| Total Sales | $175,829 | $450,282 | $492,811 |
| Direct Cost of Sales | 2001 | 2002 | 2003 |
| Drinks | $26,480 | $67,814 | $74,219 |
| Food | $29,361 | $75,192 | $82,293 |
| Subtotal Direct Cost of Sales | $55,842 | $143,005 | $156,512 |
Expense Forecast
Marketing expenses are budgeted to remain fairly steady throughout the year. There will be an initial ramp up of spending to generate visibility. After this ramp up advertising will be fairly consistent month to month.
Marketing Expense Budget
| Marketing Expense Budget | |||
| 2001 | 2002 | 2003 | |
| Advertising | $4,800 | $2,400 | $2,400 |
| Strategic relationships | $2,000 | $1,200 | $1,200 |
| Other | $2,400 | $1,200 | $1,200 |
| ------------ | ------------ | ------------ | |
| Total Sales and Marketing Expenses | $9,200 | $4,800 | $4,800 |
| Percent of Sales | 5.23% | 1.07% | 0.97% |
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