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Day Care Marketing Plan
The Toddler Warehouse
This sample marketing plan was created with Marketing Plan Pro software.
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The purpose of The Toddler Warehouse's marketing plan is to serve as a guide for the organization.
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Implementation Milestones
The following milestones identify the key marketing programs. It is important to accomplish each one on time and on budget.
Milestones
| Milestones | |||||
| Advertising | Start Date | End Date | Budget | Manager | Department |
| Marketing plan completion | 1/1/2001 | 12/1/2001 | $0 | Matt | Department |
| Yellow Pages | 1/1/2001 | 12/1/2001 | $700 | Matt | Department |
| Marion County Resource Newsletter campaign #1 | 1/1/2001 | 6/1/2001 | $400 | Matt | Department |
| Statesman Journal campaign #1 | 1/1/2001 | 6/1/2001 | $450 | Matt | Department |
| Marion County Resource Newsletter campaign #2 | 8/1/2001 | 12/1/2001 | $500 | Matt | Department |
| Statesman Journal campaign #2 | 8/1/2001 | 12/1/2001 | $750 | Matt | Department |
| Strategic Alliance development | 1/1/2001 | 12/1/2001 | $2,650 | Matt | Department |
| Name me | 1/1/2003 | 1/15/2003 | $0 | ABC | Department |
| Name me | 1/1/2003 | 1/15/2003 | $0 | ABC | Department |
| Other | 1/1/2003 | 1/15/2003 | $0 | ABC | Department |
| Total Advertising Budget | $5,450 | ||||
| PR | Start Date | End Date | Budget | Manager | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Other | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Total PR Budget | $0 | ||||
| Direct Marketing | Start Date | End Date | Budget | Manager | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Other | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Total Direct Marketing Budget | $0 | ||||
| Web Development | Start Date | End Date | Budget | Manager | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Other | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Total Web Development Budget | $0 | ||||
| Other | Start Date | End Date | Budget | Manager | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Other | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Total Other Budget | $0 | ||||
| Totals | $5,450 | ||||
Contingency Planning
Difficulties and risks:
- Generating awareness of The Toddler Warehouse among the target customer segment.
- The entry into the Salem child care market by competitors who recognize the value added services of sophisticated development and learning systems.
- A sudden downturn in demand for child care services.
- A debilitating law suit that is not covered by insurance.
- A severe negligent act of an employee.
Worst case risks may include:
- Not generating enough revenue to support the business.
- Having to liquidate equipment to cover liabilities.
- Sudden illness preventing Matt from carrying on day to day activities.
Sales Forecast
Contribution Margin
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