Marketing training is an important component of the initial and continued training of every Allendale Language School teacher.

Initial training occurs over a one month period (in December, May, and August, just prior to the beginning of each new class "season") and includes training in the Allendale Language School method and textbooks, as well as observation of current teachers in the classroom.

Marketing training occurring during this time period includes 10 hours of sessions with the CEO, covering the following:

• The customer guarantee
• Customer survey process
• Customer referral program
• Current advertising and promotional efforts
• The teacher's responsibility to market (business cards, attire, etc.)
• Company brand promise
• Website and Web resources

Ongoing training for teachers includes attendance of at least one prospect information seminar per year and one workshop per quarter lead by the CEO or a master teacher for his or her language. These workshops will review teaching techniques as well as spend at least half an hour reviewing the company's marketing activities, with a focus on new developments.