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Energy Recycling Marketing Plan
Good Earth Resources
This sample marketing plan was created with Marketing Plan Pro software.
Controls
The purpose of Good Earth's marketing plan is to serve as a guide for the organization. The following areas will be monitored to gauge performance.
- Revenue: monthly and annual.
- Expenses: monthly and annual.
- Debt load.
- Customer satisfaction.
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Implementation
The following milestones indicate the key marketing programs for GER. It is important that GER accomplish each one on budget as well as on time.
Milestones
| Milestones | |||||
| Advertising | Start Date | End Date | Budget | Manager | Department |
| Marketing plan completion | 1/1/2003 | 2/1/2003 | $0 | G. Calvin | Marketing |
| Phone campiagn #1 | 1/1/2003 | 6/30/2003 | $34,000 | G. Calvin | Marketing |
| Phone campaign #2 | 6/1/2003 | 12/30/2003 | $48,500 | G. Calvin | Marketing |
| Ad campaign #1 | 1/1/2003 | 6/30/2003 | $57,000 | G. Calvin | Marketing |
| Ad campaign #2 | 6/1/2003 | 12/30/2003 | $69,500 | G. Calvin | Marketing |
| Name me | 1/1/2003 | 1/15/2003 | $0 | ABC | Department |
| Name me | 1/1/2003 | 1/15/2003 | $0 | ABC | Department |
| Name me | 1/1/2003 | 1/15/2003 | $0 | ABC | Department |
| Name me | 1/1/2003 | 1/15/2003 | $0 | ABC | Department |
| Other | 1/1/2003 | 1/15/2003 | $0 | ABC | Department |
| Total Advertising Budget | $209,000 | ||||
| PR | Start Date | End Date | Budget | Manager | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Other | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Total PR Budget | $0 | ||||
| Direct Marketing | Start Date | End Date | Budget | Manager | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Other | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Total Direct Marketing Budget | $0 | ||||
| Web Development | Start Date | End Date | Budget | Manager | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Other | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Total Web Development Budget | $0 | ||||
| Other | Start Date | End Date | Budget | Manager | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Other | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Total Other Budget | $0 | ||||
| Totals | $209,000 | ||||
Contingency Planning
Difficulties and Risks
- Overly aggressive and debilitating actions by competitors.
- Future regulatory challenges.
Worst Case Risks May Include
- Determining that the business cannot support itself.
- Having to liquidate equipment or property to cover liabilities.
Sales Forecast
Contribution Margin
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