< Home < Sample Marketing Plans
Energy Recycling Marketing Plan
Good Earth Resources
This sample marketing plan was created with Marketing Plan Pro software.
Financials
This section will offer a financial overview of GER as it relates to the marketing activities. GER will address break-even analysis, sales forecasts, expense forecasts, and how these activities link to the marketing strategy. Please review the following charts and tables for graphical representations of this information.
Getting ready to create a marketing plan?
Get practical ideas and good models with dozens of examples of successful
marketing plans with Sales and Marketing Pro.
Break-even Analysis
This chart and table summarize the break-even analysis. GER expects to break even shortly after commencing operations as a result of GER personnel going to the hauler's transfer stations and using GER road tractors to divert the waste stream. The break-even analysis indicates that $348,970 will be needed to match total planned expenses.
Break-even Analysis
| Break-even Analysis | |
| Monthly Revenue Break-even | $348,469 |
| Assumptions: | |
| Average Percent Variable Cost | 8% |
| Estimated Monthly Fixed Cost | $348,425 |
Sales Forecast
Please view the following chart and table that clearly details the sales forecasts.
Sales Forecast
| Sales Forecast | |||
| 2003 | 2004 | 2005 | |
| Sales | |||
| Small Haulers | $869,596 | $1,033,870 | $1,266,320 |
| Big Three Haulers | $1,297,905 | $1,543,090 | $1,890,030 |
| Total Sales | $2,167,501 | $2,576,960 | $3,156,350 |
| Direct Cost of Sales | 2003 | 2004 | 2005 |
| Small Haulers | $69,568 | $82,710 | $101,306 |
| Big Three Haulers | $103,832 | $123,447 | $151,202 |
| Subtotal Direct Cost of Sales | $173,400 | $206,157 | $252,508 |
Expense Forecast
The expense forecast is to be used as tool for the department to remain on target with stated expectations as well as provide indicators when modifications are needed.
Marketing Expense Budget
| Marketing Expense Budget | |||
| 2003 | 2004 | 2005 | |
| Phone sales/ networking | $82,500 | $87,000 | $90,000 |
| Sales promotions | $68,000 | $73,000 | $78,000 |
| Other | $126,500 | $132,000 | $138,000 |
| ------------ | ------------ | ------------ | |
| Total Sales and Marketing Expenses | $277,000 | $292,000 | $306,000 |
| Percent of Sales | 12.78% | 11.33% | 9.69% |
Getting ready to create a marketing plan?
Get practical ideas and good models with dozens
of examples of successful marketing plans