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This sample marketing plan was created with Marketing Plan Pro software.

Cranium Filament Reductions is a hair salon located in Shaker Hts., Ohio that allows the entire family to have their hair needs satisfied in one convenient location. Cranium serves men, women, and children and accepts appointments as well as walk-ins.  Cranium also sells retail hair care products.  Cranium is able to serve the entire family in one quick, convenient visit. 

While there are many "quick salons" like Cranium, Cranium will excel due to its attention to detail regarding customer service. Through unheralded customer attention, Cranium will slowly but surely gain market share as it services the entire family, creating long-term relationships.  Lastly Cranium's location will allow it to attract a lot of walk in traffic.

After month four, sales will grow steadily for Cranium. Profitability will be reached by month nine and $443,000 in revenue will be earned during year three with $61,000 in profits.

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