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This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Drowzey Hotel uses a professional photographer and design firm to produce the following materials:

  • Website
  • Email newsletters
  • Direct mail - postcards and letters
  • Newspaper and magazine ads
  • Virtual tour presentation
  • Marketing kit for corporate business development

The marketing kit will be customized towards pleasure travelers and business travelers by having separate sets of images, lists of services, case studies, and testimonials.

The virtual tour will also be customized towards pleasure or business travel based on the interest of the prospect. The virtual tour will be scripted, although it will include room for interaction between the prospect and the tour guide as well as time for questions to be answered.

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