< Home   < Sample Marketing Plans

Page   1   2   3   4   5   6   7   8   9   10   11   12   13   14  

This sample marketing plan can be edited directly in Sales and Marketing Pro software.

The Drowzey Hotel seeks to convert individuals up the pyramid by offering them services along the way.

Suspects (those who the Drowzey Hotel targets as they fit the target market well) will be offered a guided virtual tour of the hotel by a live hotel employee.

Prospects (those who visit the Drowzey Hotel website or call or email to express interest) will, when appropriate, be offered smaller rooms at the lower end of the price spectrum so that they feel a lesser commitment when they come to stay.

Customers (those who have visited the hotel once) will be offered package deals for multiple night stays, such as one night free after a three night stay.

Premium customers (those who have stayed at the hotel more than once) will be offered access to the penthouse suite, an option that cannot be purchased by those who have only stayed at the hotel once.

Champions (those who have stayed at the hotel more than twice) will be invited for a free weekend if they take part in a focus group session to discuss the hotel.

Beyond the room offerings, a wide range of additional services and amenities will be offered, some with extra charge and some free with room rental. These include:

  • In-room dining
  • Concierge service
  • Complimentary gourmet continental breakfast and coffee
  • Fitness center
  • Indoor lap pool
  • Valet parking
  • Bag service
  • Business center (with reservation and additional fee)
  • Wireless internet (free throughout the hotel)
  • Restaurant and lounge
  • Board and meeting rooms (with reservation and additional fee)

All of these services and amenities are available to all visitors at the Drowzey Hotel.

Price Rationale

The rooms offered include the following:

  • Queen ($200-$400/night)
  • King ($250-$450)
  • Deluxe King ($300-$500)
  • Extra Deluxe King ($350-$550)
  • Emperor ($400-$500)
  • One Bedroom Suite ($500-$700)
  • Presidential Suite ($600-$800)
  • Hospitality Suite ($700-$900)
  • Penthouse Suite ($900-$1100)

The price ranges reflect the difference between peak and off-peak times of the year and week. This pricing model is similar to most hotels. The pricing is at the top for lodging options in Somnigstad, but this is consistent with the fact that the Drowzey Hotel offers rooms to those who want something they cannot find anywhere else in Somnigstad.

Page   1   2   3   4   5   6   7   8   9   10   11   12   13   14  

Getting ready to create a marketing plan?

Get practical ideas and good models with dozens
of examples of successful marketing plans