Upon the launch of the business, Robert Hopkins will perform all marketing activities. To provide a specific focus for these activities, Hopkins will put aside three hours per work day throughout the first year to work on marketing outreach and programs. This time will be scheduled at non peak hours and will only be interrupted by customer check-ins and check-outs if they must occur at those times.

The milestones table illustrates the key marketing activities around the launch of the business. Before the business officially opens in October 2010, the marketing campaign will begin with the development of the branding, website, brochure, and print ads. Internet advertising, direct mail, and the running of those print ads will occur after October 2010.

The monthly marketing themes give a focus for Robert Hopkins' efforts each month on an ongoing basis. Although each of these areas must be designed for the launch of the business, they will be revisited each year in the corresponding month with at least ten hours of focus on their revision and improvement.

11.1 Monthly

Months	Marketing Theme
1	Print Advertising and Marketing Materials
2	Service Innovation
3	Image and Testimonial Refreshment
4	Customer Referral Program and Discount Offers
5	WOW Process
6	Sales Process
7	Website
8	Supplier Marketing (Marketing efforts to houseboat owners)
9	Web Advertising
10	HOTL Rewards Program
11	Facebook Page
12	Travel Agency Referral Program

Milestones

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