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Inline Skating Marketing Plan
Pegasus Sports
This sample marketing plan was created with Marketing Plan Pro software.
Financials
This section will offer the financial overview of Pegasus as it related to the marketing activities. Pegasus will address Break-even Analysis, sales forecasts, expense forecast, and indicate how these activities link to the marketing strategy.
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Break-even Analysis
The break-even analysis indicates that $7,760 will be required in monthly sales revenue to reach the break-even point.
Break-even Analysis
| Break-even Analysis | |
| Monthly Revenue Break-even | $6,372 |
| Assumptions: | |
| Average Percent Variable Cost | 18% |
| Estimated Monthly Fixed Cost | $6,363 |
Sales Forecast
Pegasus feels that the sales forecasting is conservative. Pegasus will steadily increase sales as the advertising budget allows. Please refer to the Sales Forecast Chart. Please note that while in the market segmentation section all of the potential customers have been broken down into separate groups, for the sales forecasts, the grouping has been changed Recreational and Competitive. By reducing the number of categories it allows the reader to quickly discern information, making the chart more functional.
Expense Forecast
The expense forecast will be used as a tool to keep the department in target and provide indicators when corrections / modifications are needed for the proper implementation of the marketing plan.
Marketing Expense Budget
| Marketing Expense Budget | |||
| 2003 | 2004 | 2005 | |
| Website | $25,000 | $8,000 | $10,000 |
| Advertisements | $8,050 | $15,000 | $20,000 |
| Other | $1,725 | $2,000 | $3,000 |
| ------------ | ------------ | ------------ | |
| Total Sales and Marketing Expenses | $34,775 | $25,000 | $33,000 |
| Percent of Sales | 6.58% | 3.60% | 4.14% |
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