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This sample marketing plan was written by Fiona Friesen of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Our ideal customer is a woman, age 30-60, who has the taste for a little sparkle in her wardrobe. She prides herself on her accessories, especially when they are noticed by others. She has no issue wearing a show-piece that starts a conversation. Ideally, she becomes a cheerleader for our designs that promotes sales by word-of-mouth.

These women shop in artist studios and boutique shops, looking for that 'special little something' for themselves or as a gift for a woman close to them. They want something different from what everyone else has, and wouldn't dare shop at a cheap accessory shop in the mall. They love 'art' and sharing an emotional connection with the artist.

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