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Law Firm Marketing Plan
Wy'East Law Firm
This sample marketing plan was created with Marketing Plan Pro software.
Controls
The purpose of this marketing plan is to serve as a guide for the organization. The following areas will be monitored to gauge performance:
- Revenue- monthly and annual.
- Expenses- monthly and annual.
- Repeat business.
- Customer satisfaction.
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Implementation Milestones
The following milestones identify the key marketing programs. It is important to accomplish each one on time and on budget.
Milestones
| Milestones | |||||
| Advertising | Start Date | End Date | Budget | Manager | Department |
| Formal formulation of the marketing strategy | 1/1/2002 | 2/1/2002 | $0 | Richard | Department |
| Office set up | 1/1/2002 | 2/1/2002 | $0 | Richard | Department |
| Tentative agreement for representation of several hi-tech companies | 1/1/2002 | 2/1/2002 | $0 | Richard | Department |
| Advertising campaign #1 | 1/1/2002 | 6/30/2002 | $3,000 | Richard | Department |
| Advertising campaign #2 | 7/1/2002 | 12/31/2002 | $3,500 | Richard | Department |
| Networking activities | 1/1/2002 | 12/31/2002 | $3,600 | Richard | Department |
| Name me | 1/1/2003 | 1/15/2003 | $0 | ABC | Department |
| Name me | 1/1/2003 | 1/15/2003 | $0 | ABC | Department |
| Name me | 1/1/2003 | 1/15/2003 | $0 | ABC | Department |
| Other | 1/1/2003 | 1/15/2003 | $0 | ABC | Department |
| Total Advertising Budget | $10,100 | ||||
| PR | Start Date | End Date | Budget | Manager | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Other | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Total PR Budget | $0 | ||||
| Direct Marketing | Start Date | End Date | Budget | Manager | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Other | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Total Direct Marketing Budget | $0 | ||||
| Web Development | Start Date | End Date | Budget | Manager | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Other | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Total Web Development Budget | $0 | ||||
| Other | Start Date | End Date | Budget | Manager | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Other | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Total Other Budget | $0 | ||||
| Totals | $10,100 | ||||
Contingency Planning
Difficulties and risks:
- Problems generating visibility.
- A major, unexpected change in the economic market.
Worst case risks may include:
- Determining that the business cannot support itself on an ongoing basis.
- Having to liquidate office equipment to cover liabilities.
Sales Forecast
Contribution Margin
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