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This sample marketing plan was created with Marketing Plan Pro software.

Wy'East Law Firm (Wy'East) is a boutique technology law firm located in Boston, MA. Wy'East will be lead by Richard Bloom, a seasoned attorney previously with (name omitted)'s e-group. Wy'East will service all legal needs generated by technology firms, with specialization on mergers and acquisitions and qualified stock option plans. Wy'East handles both start-up and established companies.

In addition to Wy'East's technology practice, they will offer public interest legal work at subsidized rates. The technology practice will allow Wy'East to be able to provide public interest organizations legal help at the cost of overhead. All marketing efforts will be concentrated on the high technology customers. Because Wy'East will be providing public interest work at below market prices, there will never be a demand question nor a need to market the Wy'East to the public interest groups.

Wy'East will appeal to many high technology companies because of the level of experience and attention that they offer. Having spent three years practicing at a larger firm, Richard has quickly become an expert in most issues facing a high tech company. By opening his own firm, Richard will be able to offer a high quality service with a level of attention that the larger firms are unable to offer by virtue of their size. Additionally, because Wy'East is a smaller firm, their overhead is smaller than the larger firms. This cost savings is then passed on to the customer.

These different values that are offered to clients will help Wy'East quickly gain market share in this niche market.

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