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This sample marketing plan was created with Marketing Plan Pro software.

The Legal Associates Temp Agency (LATA) is a full-service temp agency providing Denver, Colorado with qualified, experienced, temp attorneys. This market has been addressed to some extent by larger, general temp agencies, but has not been fully served.

LATA will offer a much higher-quality alternative to the current offering of temp attorneys. LATA will appeal to small- to mid-sized law firms who are in need of temp legal help for individual projects.

The Legal Associates Temp Agency's mission is to provide the customer with legal professionals for whatever needs they may have. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

LATA will also be attractive to firms that are looking for a new associate but want to try out the attorney before hiring as a permanent employee.  LATA's service will allow the firm to use a temp attorney for up to three months and then decide if they want to convert them into a full-time employee. This significantly reduces the risk associated with hiring new employees. The Denver legal market is currently undeserved and LATA will easily find their niche.

LATA will leverage its competitive edge of legal market concentration to quickly grow its market share.  The projected growth rate for LATA is 107% by year three, with gross margins at 100% as a percent of sales.

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