< Home   < Sample Marketing Plans

Page   1   2   3   4   5   6   7   8   9   10   11   12   13   14  

This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Sales Forecast

Create or edit this table


Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Unit Sales
Handcrafted Apparel 0% 20 21 22 23 12 13 13 28 29 31 32 34
Women's Items 0% 40 42 44 46 20 21 22 56 59 62 65 68
Men's Items 0% 30 32 33 35 15 16 17 42 44 46 49 51
Small Gift Items 0% 70 74 77 81 30 32 33 98 103 108 113 119
Total Unit Sales 160 168 176 185 77 81 85 224 235 247 259 272
Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Handcrafted Apparel $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00
Women's Items $75.00 $75.00 $75.00 $75.00 $75.00 $75.00 $75.00 $75.00 $75.00 $75.00 $75.00 $75.00
Men's Items $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00
Small Gift Items $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00
Sales
Handcrafted Apparel $3,000 $3,150 $3,308 $3,473 $1,800 $1,890 $1,985 $4,200 $4,410 $4,631 $4,862 $5,105
Women's Items $3,000 $3,150 $3,308 $3,473 $1,500 $1,575 $1,654 $4,200 $4,410 $4,631 $4,862 $5,105
Men's Items $1,500 $1,575 $1,654 $1,736 $750 $788 $827 $2,100 $2,205 $2,315 $2,431 $2,553
Small Gift Items $1,400 $1,470 $1,544 $1,621 $600 $630 $662 $1,960 $2,058 $2,161 $2,269 $2,382
Total Sales $8,900 $9,345 $9,812 $10,303 $4,650 $4,883 $5,127 $12,460 $13,083 $13,737 $14,424 $15,145
Direct Unit Costs Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Handcrafted Apparel 60.00% $90.00 $90.00 $90.00 $90.00 $90.00 $90.00 $90.00 $90.00 $90.00 $90.00 $90.00 $90.00
Women's Items 60.00% $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00
Men's Items 60.00% $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00
Small Gift Items 60.00% $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00
Direct Cost of Sales
Handcrafted Apparel $1,800 $1,890 $1,985 $2,084 $1,080 $1,134 $1,191 $2,520 $2,646 $2,778 $2,917 $3,063
Women's Items $1,800 $1,890 $1,985 $2,084 $900 $945 $992 $2,520 $2,646 $2,778 $2,917 $3,063
Men's Items $900 $945 $992 $1,042 $450 $473 $496 $1,260 $1,323 $1,389 $1,459 $1,532
Small Gift Items $840 $882 $926 $972 $360 $378 $397 $1,176 $1,235 $1,297 $1,361 $1,429
Subtotal Direct Cost of Sales $5,340 $5,607 $5,887 $6,182 $2,790 $2,930 $3,076 $7,476 $7,850 $8,242 $8,654 $9,087

Marketing Expense Budget

Create or edit this table


Marketing Expense Budget
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Radio Advertising $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Newspaper Advertising $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Flyer Advertising $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Online Advertising $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
College Sponsorships $100 $100 $100 $100 $0 $0 $0 $100 $100 $100 $100 $100
Membership Discounts $100 $105 $110 $116 $60 $63 $66 $141 $148 $155 $163 $171
Email Newsletter $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Other $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Sales and Marketing Expenses $1,800 $1,805 $1,810 $1,816 $1,660 $1,663 $1,666 $1,841 $1,848 $1,855 $1,863 $1,871
Percent of Sales 20.22% 19.32% 18.45% 17.62% 35.70% 34.06% 32.50% 14.78% 14.13% 13.51% 12.92% 12.36%

Key Marketing Metrics

Create or edit this table


Key Marketing Metrics
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Revenue $8,900 $9,345 $9,812 $10,303 $4,650 $4,883 $5,127 $12,460 $13,083 $13,737 $14,424 $15,145
Leads 2,000 2,200 2,420 2,662 2,928 3,221 3,543 3,897 4,287 4,716 5,187 5,706
Leads Converted 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Avg. Transactions/Customer 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25
Avg. $/Customer $50 $51 $52 $53 $54 $55 $56 $57 $58 $59 $60 $61
Referrals 20 25 30 35 40 45 50 55 60 65 70 75
PR Mentions 4 0 0 0 1 0 0 1 0 1 0 1
Testimonials 0 0 0 0 1 1 2 2 2 3 3 3
New loyalty program members 2 5 10 15 20 25 25 25 25 25 30 30

Gap Dashboard

Create or edit this table


Gap Dashboard
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Personal
CEO hours spent on marketing 26 26 26 26 26 26 26 26 26 26 26 26
CEO business relationships established 5 6 7 8 9 10 10 10 10 10 10 10
CEO income from business $2,000 $2,000 $2,000 $2,500 $2,500 $2,500 $3,000 $3,000 $3,000 $3,500 $3,500 $3,500
Business
Sales $8,900 $9,345 $9,812 $10,303 $4,650 $4,883 $5,127 $12,460 $13,083 $13,737 $14,424 $15,145
Referred Customers 20 25 30 35 40 45 50 55 60 65 70 75
Tactical
New links to other sites on website 100 10 10 10 10 10 10 10 10 10 10 10
New email subscribers 25 35 45 55 65 75 85 95 105 115 125 135
Entrants in sponsorship contest 3 0 0 0 0 0 0 0 0 0 0 0
Strategic
Customer testimonials 0 0 0 0 1 1 2 2 2 3 3 3
Members on advisory groups 0 0 0 0 0 0 0 0 0 0 0 0

Page   1   2   3   4   5   6   7   8   9   10   11   12   13   14  

Getting ready to create a marketing plan?

Get practical ideas and good models with dozens
of examples of successful marketing plans

Finish your own Marketing Plan

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Unit Sales
Handcrafted Apparel 0% 20 21 22 23 12 13 13 28 29 31 32 34
Women's Items 0% 40 42 44 46 20 21 22 56 59 62 65 68
Men's Items 0% 30 32 33 35 15 16 17 42 44 46 49 51
Small Gift Items 0% 70 74 77 81 30 32 33 98 103 108 113 119
Total Unit Sales 160 168 176 185 77 81 85 224 235 247 259 272
Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Handcrafted Apparel $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00
Women's Items $75.00 $75.00 $75.00 $75.00 $75.00 $75.00 $75.00 $75.00 $75.00 $75.00 $75.00 $75.00
Men's Items $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00
Small Gift Items $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00
Sales
Handcrafted Apparel $3,000 $3,150 $3,308 $3,473 $1,800 $1,890 $1,985 $4,200 $4,410 $4,631 $4,862 $5,105
Women's Items $3,000 $3,150 $3,308 $3,473 $1,500 $1,575 $1,654 $4,200 $4,410 $4,631 $4,862 $5,105
Men's Items $1,500 $1,575 $1,654 $1,736 $750 $788 $827 $2,100 $2,205 $2,315 $2,431 $2,553
Small Gift Items $1,400 $1,470 $1,544 $1,621 $600 $630 $662 $1,960 $2,058 $2,161 $2,269 $2,382
Total Sales $8,900 $9,345 $9,812 $10,303 $4,650 $4,883 $5,127 $12,460 $13,083 $13,737 $14,424 $15,145
Direct Unit Costs Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Handcrafted Apparel 60.00% $90.00 $90.00 $90.00 $90.00 $90.00 $90.00 $90.00 $90.00 $90.00 $90.00 $90.00 $90.00
Women's Items 60.00% $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00 $45.00
Men's Items 60.00% $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00
Small Gift Items 60.00% $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00
Direct Cost of Sales
Handcrafted Apparel $1,800 $1,890 $1,985 $2,084 $1,080 $1,134 $1,191 $2,520 $2,646 $2,778 $2,917 $3,063
Women's Items $1,800 $1,890 $1,985 $2,084 $900 $945 $992 $2,520 $2,646 $2,778 $2,917 $3,063
Men's Items $900 $945 $992 $1,042 $450 $473 $496 $1,260 $1,323 $1,389 $1,459 $1,532
Small Gift Items $840 $882 $926 $972 $360 $378 $397 $1,176 $1,235 $1,297 $1,361 $1,429
Subtotal Direct Cost of Sales $5,340 $5,607 $5,887 $6,182 $2,790 $2,930 $3,076 $7,476 $7,850 $8,242 $8,654 $9,087
Marketing Expense Budget
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Radio Advertising $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Newspaper Advertising $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Flyer Advertising $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Online Advertising $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
College Sponsorships $100 $100 $100 $100 $0 $0 $0 $100 $100 $100 $100 $100
Membership Discounts $100 $105 $110 $116 $60 $63 $66 $141 $148 $155 $163 $171
Email Newsletter $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Other $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Sales and Marketing Expenses $1,800 $1,805 $1,810 $1,816 $1,660 $1,663 $1,666 $1,841 $1,848 $1,855 $1,863 $1,871
Percent of Sales 20.22% 19.32% 18.45% 17.62% 35.70% 34.06% 32.50% 14.78% 14.13% 13.51% 12.92% 12.36%
Key Marketing Metrics
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Revenue $8,900 $9,345 $9,812 $10,303 $4,650 $4,883 $5,127 $12,460 $13,083 $13,737 $14,424 $15,145
Leads 2,000 2,200 2,420 2,662 2,928 3,221 3,543 3,897 4,287 4,716 5,187 5,706
Leads Converted 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Avg. Transactions/Customer 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25
Avg. $/Customer $50 $51 $52 $53 $54 $55 $56 $57 $58 $59 $60 $61
Referrals 20 25 30 35 40 45 50 55 60 65 70 75
PR Mentions 4 0 0 0 1 0 0 1 0 1 0 1
Testimonials 0 0 0 0 1 1 2 2 2 3 3 3
New loyalty program members 2 5 10 15 20 25 25 25 25 25 30 30
Gap Dashboard
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Personal
CEO hours spent on marketing 26 26 26 26 26 26 26 26 26 26 26 26
CEO business relationships established 5 6 7 8 9 10 10 10 10 10 10 10
CEO income from business $2,000 $2,000 $2,000 $2,500 $2,500 $2,500 $3,000 $3,000 $3,000 $3,500 $3,500 $3,500
Business
Sales $8,900 $9,345 $9,812 $10,303 $4,650 $4,883 $5,127 $12,460 $13,083 $13,737 $14,424 $15,145
Referred Customers 20 25 30 35 40 45 50 55 60 65 70 75
Tactical
New links to other sites on website 100 10 10 10 10 10 10 10 10 10 10 10
New email subscribers 25 35 45 55 65 75 85 95 105 115 125 135
Entrants in sponsorship contest 3 0 0 0 0 0 0 0 0 0 0 0
Strategic
Customer testimonials 0 0 0 0 1 1 2 2 2 3 3 3
Members on advisory groups 0 0 0 0 0 0 0 0 0 0 0 0