Local Threads' marketing materials include a marketing kit focused on businesses who can provide referrals. The marketing kit includes:

• Introductory letter from Local Threads management tailored to the specific recipient
• Overview of the business - mission, business model, and target demographic of Local Threads
• Customer testimonials, solicited from members of the "Well Dressed" program
• Two case studies on featured suppliers of Local Threads
• Description of the referral program

Customer marketing materials include:

• Store business card for general distribution and personal business card for managers
• Profile cards featuring each supplier to be given out with purchases of that supplier's products