Local Threads' marketing materials include a marketing kit focused on businesses who can provide referrals. The marketing kit includes:
- Introductory letter from Local Threads management tailored to the specific recipient
- Overview of the business - mission, business model, and target demographic of Local Threads
- Customer testimonials, solicited from members of the "Well Dressed" program
- Two case studies on featured suppliers of Local Threads
- Description of the referral program
Customer marketing materials include:
- Store business card for general distribution and personal business card for managers
- Profile cards featuring each supplier to be given out with purchases of that supplier's products
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