Our core strategy is to lead with content and become more prevalent in our target market. Promoting ourselves in the same disciplines as our manufacturers will allow us to gain greater credibility as we compete against larger firms.

Disciplines that we must be an expert in include:

1. Lean Marketing
2. Lean Six Sigma Marketing
3. Product Marketing Process
4. Product Marketing Launch
5. Duct Tape Marketing

We must not only look like a great choice in these areas but we also must make sure that we are a safe choice.

4.1 Core Branding Elements

Our core branding elements are that we practice what we preach. Not only are our blogs highly rated but on a daily basis we can send people to search terms that complement our content marketing strategy by our sites being constantly rated at a high level. We manage over six sites and are affiliated with four others that appear consistently in the top four on highly sought search terms.

Our content marketing strategy is also highlighted by our inclusion and contributions in these venues:

Public Access Show, Connecting Your Passion

Our Podcast site that is syndicated with Itunes.

Contributor to the American Express Open Forum

Contributor to Business Week – Business Exchange

Contributor to Palo Alto Software Business Blog

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