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Marketing Coach
This sample marketing plan was written by Joe Dager of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.
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Personal Goals:
Business Goals:
Strategic Goals:
Tactical Goals:
Our business exists to install a simple, affordable, effective and repeatable process into someone's business. Sometimes it can be done in 30 to 90 days, but typically it will take a full year commitment from a firm to establish the foundation, instruments and processes for this to become part of their business culture.
The picture we want to paint is that a customer has the ability for their marketing to operate without panic, confusion or scrambling to get something done. Marketing works when it is a process and things are done on a schedule supporting the previous and future steps.
These key metrics need to be monitored. If we achieve these we believe that we will prosper and succeed in business. But, more importantly, we feel that if we make these efforts and our business is suffering it is apparent that our tactics and strategies need to be adjusted. Using this as an indicator and monitoring our marketing funnel successfully will allow us the freedom and opportunity desired in owning our own business.
Gap Dashboard | |||
2009 | 2010 | 2011 | |
Personal | |||
Book with a chapter a month | 12 | 12 | 12 |
Storytelling | 3 | 3 | 3 |
1 week vacation | 4 | 4 | 5 |
Business | |||
Consulting Engagements | 6 | 8 | 10 |
Year Long Engagements | 5 | 6 | 8 |
Webinar Attendance | 50 | 75 | 100 |
Tactical | |||
Call 5 people a day | 240 | 360 | 480 |
Smooth transition on Funnel | 7 | 7 | 7 |
0 | 0 | 0 | |
Strategic | |||
Open source Development | 7 | 10 | 14 |
Blogsite | 4 | 4 | 4 |
0 | 0 | 0 |
Get practical ideas and good models with dozens
of examples of successful marketing plans