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This sample marketing plan was created with Marketing Plan Pro software.

The Water Factory is a network marketing firm that sells Water Genie home water filtration systems. The Water Factory has chosen the network marketing business model as a way of creating a recurring revenue structure in a home business. Aych Tu-oh, the founder and owner has done significance amounts of research and has determined the filtered water market is a large, fast growing market. People are willing to pay up to five times the cost per gallon for water than they are for gasoline.

The Water Factory's mission is to provide customers with the finest quality water filtration units. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

By using the network marketing business model, Aych Tu-oh uses personal contacts as his target market. This is advantageous because a trust bond has been established already with these prospects, making it easier for Aych to turn the prospect into a lead. Additionally, network marketing creates recurring revenue streams through commissions that Aych earns for sales people he recruits. Aych also gets revenue for each sales person his sales people recruit. This revenue stream then turns his job into a business, a way to earn money even if he is not working.

The single objective is to position The Water Factory as the premier resource for home water filtration needs.  The marketing strategy will be to generate sales to customers as well as transition some of the customers into sales associates.

The Water Factory will reach profitability by month 11 and have profits of $16,000 by year three.

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